About

Ethos

Luxury womenswear celebrating women achievers – feminine and powerful.
Exclusive, limited pieces in each design.

The only things you should flex are your achievements, and we make clothes that reflect these. Our designs are for strong and sophisticated women who are not afraid to display their femininity and personality.

Do not buy from us if: · The success of others makes you bitter · You deal with the negativity in your life by projecting it to others · You do not care about making the world a little better than you found it
We do not cater to this market.

No ego was damaged in the production of our garments.

Why Viscose?

Made from wood, a natural raw material
We use eco-friendly LENZING™ ECOVERO™
Silk-like finish on high end drapey viscose for a luxurious material
As soft as silk, but more durable and easier to care for
Can absorb moisture up to 400% of its own weight
Breathable and cooling, hence suitable for every weather
Hypoallergenic, skin-friendly and no harmful pesticides
And most importantly, comfortable to wear

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We are a proud eco-conscious company and strive to make a difference in the environment our consumers live in, throughout the production and distribution chain.

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Production

Take less

In a world of finite natural resources, environmental sustainability requires that we take less – using only the resources we need, and utilizing them with maximum efficiency. As compared with generic viscose according to Higg MSI*, the production of LENZING™ ECOVERO™ has a reduced environmental footprint.

With LENZING™ ECOVERO™ fibers, responsibility is a given – the fibers take less from the environment, originating from natural renewable raw materials and produced through a resource-efficient process. Their quality and versatility empower fabric mills and designers to generate the responsible, trendsetting styles of the future, while giving more choices to conscious consumers.

Give More

When we need to take from nature, we seek to give back responsibly, as we do with water. Furthermore, being cellulosic, LENZING™ ECOVERO™ fibers are biodegradable in soil, freshwater and marine environments, as well as compostable in home applications and industrial facilities**.

**Tests have been performed on LENZING™ Viscose standard fibers, the latter of which are certified by TÜV AUSTRIA.

50% Less Carbon & Water Use

The responsible production of LENZING™ ECOVERO™ fibers uses at least 50% less water and emits at least 50% less CO2 compared to generic viscose fibers, according to Higg MSI*, thereby saving precious resources for future generations. *The results were calculated according to LCA standards (ISO 14040/44) and are made available via the Higg Materials Sustainability Index (MSI) by the Sustainable Apparel Coalition (Version 3.7)

EU Ecolabel

LENZING™ ECOVERO™ fibers are certified with the widely recognized EU Ecolabel.* This label is awarded to products meeting high environmental standards throughout their entire life cycle. *EU Ecolabel for textile products (license no. AT/016/001)

Science based targets

Lenzing was the first cellulosic fiber producer to set concrete scientifically verified Science Based Targets aiming for a reduction of greenhouse gas emissions. In 2023, Lenzing updated its set ambitious targets of reducing greenhouse gas emissions.

Lenzing aims at helping to limit global warming to 1.5°C above pre-industrial levels by reducing absolute scope 1 and 2 greenhouse gas emissions by nearly 50% by 2030. Additionally, Lenzing commits itself to becoming net zero until 2050 (baseline: 2021).* These commitments are approved by the Science Based Targets initiative.

*Minimum of 90% reduction, rest via carbon compensation programs.

Controlled or certified origins

The wood used as raw material for all LENZING™ ECOVERO™ fibers is sourced from controlled or certified origins meeting FSC® or PEFC standards.*

*FSC® (FSC-C041246) or PEFC (PEFC/06-33-92) certification.

Renewable raw material

LENZING™ ECOVERO™ fibers are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource.

Biodegradable and compostable

LENZING™ ECOVERO™ fibers are certified for biodegradability and compostability in various environments.* In combination with compatible blending partners, dyes and finishes, LENZING™ ECOVERO™ fibers contribute to the biodegradability of textile products.

*LENZING™ Viscose standard fibers are certified by TÜV AUSTRIA as biodegradable in soil, freshwater and marine environments, and compostable under home and industrial conditions.

Tracing technology

LENZING™ ECOVERO™ fibers are produced with a molecular marker. This special identification technology ensures the authenticity and traceability of LENZING™ ECOVERO™ fibers even after processing into textile products.

Softness and drape

Naturally lightweight, LENZING™ ECOVERO™ fibers give woven and knitted fabrics a tactile softness and flowing drape.

Distribution

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Waste cardboard is re-worked to create eco-voidfill.

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All tape is made from paper and recyclable.

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All packaging is recyclable

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80% of energy is from renewable sources.

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Our environmental policy is at the heart of our decision making process

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Using electric vehicles.